A couple of months ago a client addressed me with a request to increase the number of meetings with Founders who want to get sale ICO Solutions and clients.
He is the Founder of the company providing solutions for ICO and has problems with the flow of customers, organization and the number of meetings.
What business tasks did the customer want to accomplish?
- Increase the number of meetings with Founders who want to get sale ICO Solutions.
- Increase the flow of customers who will be interested in the ICO product.
- Reduce time to work and increase profits.
- Find referrals for teamwork.
The client was faced with such “pitfalls“:
- Sent many messages and proposals, but they do not produce results.
- The lack of specialists did not allow solving the problem by themselves.
- The form of work does not bring the necessary income and customers.
- A lot of time is spent on work, but there is no result.
What technology did we choose and why?
- We optimized the customer profile so that the efficiency of the addition was significantly higher.
- We developed a system of approach to customers and ICO Owners to increase the number of interested leads.
- We used the site Linkedin, as a system of establishing contact with the audience, which will be of interest to us. In other words, this is our target audience.
- We have developed a chain of messages, which is suitable for this segment.
- We sent every day no less than 80 messages.
Our process with the client consisted of following steps:
Step 1 Select the target audience
- A target audience was identified for a higher and effective result for all requirements.
- The project was split into steps for which a chain of messages has been developed.
Step 2 Optimize the profile for the target audience and choose the correct strategy
- The profile has been optimized for better conversion efficiency.
- Establishment of contact with people every day for no less than 80 requests per day.
- Fixing each answer and maintaining general statistics.
Step 3 Adaptation
- We prepared ICO Founder’s Qualification Form Template for the client’s staff to easily understand so that it will be easy to prepare for the meeting
- During development, the team was in constant communication with the client via email and Skype calls.
- The client received daily replies to the mail with links to their profile in order to monitor and respond in time.
RESULT
RESULT (during the year)
- The client has solved his tasks related to reducing costs, creating an integrated, effective system of meetings and increasing their number.
- The client received a large flow of customers who are interested in his product, more traffic to his pages: 3437 requests sent – 1523 contacts established. The conversion rate is 44%.
- We helped the client significantly reduce the time spent on work and increase efficiency.
- The number of people interested in meetings has significantly increased. For two months there were 139 scheduled meetings.
