We received a request from this client, the company’s founder a few months ago.
The requirement was to create a regular flow of leads through Linkedin for big contracts.
They specialize in full-cycle development services and provide web development, UI/UX design, and mobile development. They create adaptive and cross-platform web applications.
WHAT DID THEY WANT TO ACHIEVE USING OUR SERVICE?
- To activate a new lead-gen channel.
- To teach the team a new methodology to attract leads.
- To organize a constant flow of sales.
- To get new contracts in the EU and US markets.
WHAT KIND OF PROBLEMS DID THEY FACE?
- Lack of skills and tools to find leads on Linkedin.
- Lack of awareness on specific EU and US markets.
SOLUTIONS
Since the client has his own sales department,
we offered our mentorship.
Which includes:
- To train a team with a mentor.
- To create a lead-gen process.
- To provide, implement and support a lead-gen methodology.
We divided the mentoring process into 3 steps:
Setup Preparation
- We defined the target audience.
- Optimized the LinkedIn page.
- Created a script for interaction with potential clients.
- Prepared a content plan with warm-up materials for the target audience.
- Compiled and presented a case study (a story of how a company helped its client solve a problem).
Campaign Launch
- We established contact with the target audience.
- Created a professional and competent image in their niche with useful content.
- Created message scripts.
- Created a first qualification meeting script.
- Started scheduling and conducting meetings with potential clients.
Nurturing contacts
- We developed a chain of 12 niche-focused warming emails (a personalized sequence of emails with industry news, surveys, and discussions).
- Set up a mailing list.
- Started building trust with leads.
RESULT
RESULT (during the year)
- 3 months of mentoring;
- 6 meetings organized;
- $25K contract signed with a startup;
- 13x ROI.
