We received a request from this client, the company’s founder a few months ago.
The requirement was to create a regular flow of leads through Linkedin for big contracts.
They specialize in full-cycle development services and provide web development, UI/UX design, and mobile development. They create adaptive and cross-platform web applications.
WHAT DID THEY WANT TO ACHIEVE USING OUR SERVICE?
- To activate a new lead-gen channel.
- To teach the team a new methodology to attract leads.
- To organize a constant flow of sales.
- To get new contracts in the EU and US markets.
![Y8VcPbRzjMqQoE https://saasfounders.net/wp-content/uploads/2023/08/Y8VcPbRzjMqQoE-768x555.jpeg](https://saasfounders.net/wp-content/uploads/2023/08/Y8VcPbRzjMqQoE-768x555.jpeg)
WHAT KIND OF PROBLEMS DID THEY FACE?
- Lack of skills and tools to find leads on Linkedin.
- Lack of awareness on specific EU and US markets.
![2NheLDD4trn-vf https://saasfounders.net/wp-content/uploads/2023/08/2NheLDD4trn-vf-768x321.jpeg](https://saasfounders.net/wp-content/uploads/2023/08/2NheLDD4trn-vf-768x321.jpeg)
SOLUTIONS
Since the client has his own sales department,
we offered our mentorship.
Which includes:
- To train a team with a mentor.
- To create a lead-gen process.
- To provide, implement and support a lead-gen methodology.
![HS4nyVWmIElj60 https://saasfounders.net/wp-content/uploads/2023/08/HS4nyVWmIElj60-1-768x512.jpeg](https://saasfounders.net/wp-content/uploads/2023/08/HS4nyVWmIElj60-1-768x512.jpeg)
We divided the mentoring process into 3 steps:
Setup Preparation
- We defined the target audience.
- Optimized the LinkedIn page.
- Created a script for interaction with potential clients.
- Prepared a content plan with warm-up materials for the target audience.
- Compiled and presented a case study (a story of how a company helped its client solve a problem).
![0EaDbZqcrh8vX6 https://saasfounders.net/wp-content/uploads/2023/08/0EaDbZqcrh8vX6-768x480.jpeg](https://saasfounders.net/wp-content/uploads/2023/08/0EaDbZqcrh8vX6-768x480.jpeg)
Campaign Launch
- We established contact with the target audience.
- Created a professional and competent image in their niche with useful content.
- Created message scripts.
- Created a first qualification meeting script.
- Started scheduling and conducting meetings with potential clients.
![hIdhS2OgHYc5v_ https://saasfounders.net/wp-content/uploads/2023/08/hIdhS2OgHYc5v_-768x417.jpeg](https://saasfounders.net/wp-content/uploads/2023/08/hIdhS2OgHYc5v_-768x417.jpeg)
Nurturing contacts
- We developed a chain of 12 niche-focused warming emails (a personalized sequence of emails with industry news, surveys, and discussions).
- Set up a mailing list.
- Started building trust with leads.
![e6Ymz41A8vU0s_ https://saasfounders.net/wp-content/uploads/2023/08/e6Ymz41A8vU0s_-768x356.jpeg](https://saasfounders.net/wp-content/uploads/2023/08/e6Ymz41A8vU0s_-768x356.jpeg)
RESULT
RESULT (during the year)
- 3 months of mentoring;
- 6 meetings organized;
- $25K contract signed with a startup;
- 13x ROI.
![yNL0ocbRM6evMQ https://saasfounders.net/wp-content/uploads/2023/08/yNL0ocbRM6evMQ-768x530.jpeg](https://saasfounders.net/wp-content/uploads/2023/08/yNL0ocbRM6evMQ-768x530.jpeg)
FOCUS ON WHAT'S IMPORTANT
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Our priorities have always remained the same: to help companies maximize their marketing ROI, accelerate customer growth, and gain a lasting competitive edge in their industries. Our background in financial mathematics and digital marketing, give us an analytical and quantitative approach to do just that.