A couple of months ago a client addressed me with a request to increase the number of meetings with crypto exchange owners interested in white label solutions.
She is the CBDO of the Switzerland-based blockchain technology provider, serving the market with battle-tested institutional-grade white label solutions, such as crypto exchange, crypto wallets (custodial & DeFi), and NFT marketplace.
What business tasks did the customer want to accomplish?
- Increase the number of meetings – with crypto owners interested in battle-tested institutional-grade white label solutions.
- Increase the flow of customers – who will be interested in crypto exchange, crypto wallets (custodial and DeFi), and the NFT marketplace.
- Find customers with big checks.
- Find partners for teamwork.
The client faced with such “pitfalls“:
- No results – Sent many messages and proposals, but they didn’t produce any results.
- No income – The form of work does not bring the necessary income and a number of customers.
- The lack of specialists did not allow solving the problem by themselves.
- Lots of time was spent on work, but there were just a few results.
WHAT RESULTS DID THE CLIENT WANT TO ACHIEVE?
- Increase the number of meetings with crypto exchange owners interested in white label solutions.
- Increase the flow of finders who will be interested in white label solutions.
- Spend time on meetings & business success instead of unproductive leadgen.
Setup Preparation
- We optimized the customer profile so that the efficiency of the addition was significantly higher.
- We developed a system of approach to customers and crypto exchange owners to increase the number of interesting leads.
- We used the site Linkedin, as a system of establishing contact with the audience, which will be of interest to us.
- In other words, this is our target audience. We have developed a chain of messages, which is suitable for this segment.
- We sent no less than 70 messages daily.
Our process with the client consisted of the following steps:
Step 1: Select the target audience
- A target audience was identified for a higher and more effective result for all requirements.
- The project was split into steps for which a chain of messages has been developed.
Step 2: Optimize the profile for the target audience and choose the correct strategy
- The profile has been optimized for better conversion efficiency.
- Establishment of contact with people every day for no less than 30 requests per day.
- Fixing each answer and maintaining general statistics.
Step 3: Adaptation
- We prepared Crypto Exchange Founder’s Qualification Form Template for the client’s staff to easily understand so that it will be easy to prepare for the meeting
- During development, the team was in constant communication with the client via email and Zoom calls.
- The client received daily replies to the mail with links to their profile in order to monitor and respond in time.
RESULT
RESULT (during the year)
- A $500K deal was closed.
- 10 NDAs were signed, as the first step in the sale process. When one of them will be closed, with a 10% conversion rate it returns 5-7X Net ROI.
- The number of people interested in meetings has significantly increased. For five months there were 91 scheduled meetings.
- The client received a large flow of customers who are interested in his product and more traffic on his page.
