The client provides digital models and analytical data for governments, investment banks, EPС contractors, Pipeline operators, and utilities. The company collects cities’ big data to calibrate a reference model for city development and infrastructure planning.
He develops innovative features in management and decision-making support systems, which allow to identify and prevent bottlenecks associated with dynamic processes, factors that the current systems do not control.
WHAT DID THE CLIENT WANT TO ACHIEVE WORKING WITH US?
- Get new contracts in the Middle East.
- Increase the flow of leads.
- Find customers with high checks.
THE PLAN WAS CLEAR, BUT THERE WERE:
- Lack of experience and knowledge of using Linkedin as a LeadGen channel.
- Lack of resources to do it personally. They needed an outsourcing partner.
- A need to find Decision Makers of the specific niche with the need.
WHAT WERE THE CLIENT’S EXPECTATIONS?
- Collaboration – No more personal pain in finding new leads.
- Innovation – A consistent flow of potential clients.
- Branding – Well-known personal (company) brand in the Middle East.
- Excellence – Clients for big checks.
Our process with the client consisted of the following steps:
Step 1: Identify and select the target audience.
- To optimize results for all requirements, a specific target audience was identified.
- The project was divided into manageable steps, and a sequence of messages was created to facilitate the process.
Step 2: Enhance the profile to align with the target audience and select an appropriate strategy.
- The profile has been optimized to improve conversion efficiency.
- Engage in daily outreach efforts, reaching for a range of 25-30 requests per day.
- Track and analyze each response while maintaining overall statistics.
Step 3: Adjustment.
- We have prepared a Qualification Form Template containing all the necessary information about the lead, making it easy to prepare for the meeting.
- Throughout the development process, the team maintained constant communication with the client through email and Zoom calls.
- The client received daily email responses containing links to their profile, allowing them to monitor and respond promptly.
RESULT
RESULT (during the year)
- The client closed the contract in the Middle East for $1,5M just in 7 meetings.
- The first contract was signed in 3 months.
- The total number of leads generated in the contact list was 1617, with a response conversion rate of 36%.
