How to close a $500k deal in 5 months with crypto exchange owners with linkedin lead generation

A couple of months ago a client addressed me with a request to increase the number of meetings with crypto exchange owners interested in white label solutions.

She is the CBDO of the Switzerland-based blockchain technology provider, serving the market with battle-tested institutional-grade white label solutions, such as crypto exchange, crypto wallets (custodial & DeFi), and NFT marketplace.

What business tasks did the customer want to accomplish?

  1. Increase the number of meetings – with crypto owners interested in battle-tested institutional-grade white label solutions.
  2. Increase the flow of customers – who will be interested in crypto exchange, crypto wallets (custodial and DeFi), and the NFT marketplace.
  3. Find customers with big checks.
  4. Find partners for teamwork.
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The client faced with such “pitfalls“:

  1. No results – Sent many messages and proposals, but they didn’t produce any results.
  2. No income – The form of work does not bring the necessary income and a number of customers.
  3. The lack of specialists did not allow solving the problem by themselves.
  4. Lots of time was spent on work, but there were just a few results.
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WHAT RESULTS DID THE CLIENT WANT TO ACHIEVE?

  1. Increase the number of meetings with crypto exchange owners interested in white label solutions.
  2. Increase the flow of finders who will be interested in white label solutions.
  3. Spend time on meetings & business success instead of unproductive leadgen.
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Setup Preparation

  1. We optimized the customer profile so that the efficiency of the addition was significantly higher.
  2. We developed a system of approach to customers and crypto exchange owners to increase the number of interesting leads.
  3. We used the site Linkedin, as a system of establishing contact with the audience, which will be of interest to us.
  4. In other words, this is our target audience. We have developed a chain of messages, which is suitable for this segment.
  5. We sent no less than 70 messages daily.
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Our process with the client consisted of the following steps:

Step 1: Select the target audience

  1. A target audience was identified for a higher and more effective result for all requirements.
  2. The project was split into steps for which a chain of messages has been developed.
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Step 2: Optimize the profile for the target audience and choose the correct strategy

  1. The profile has been optimized for better conversion efficiency.
  2. Establishment of contact with people every day for no less than 30 requests per day.
  3. Fixing each answer and maintaining general statistics.
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Step 3: Adaptation

  1. We prepared Crypto Exchange Founder’s Qualification Form Template for the client’s staff to easily understand so that it will be easy to prepare for the meeting
  2. During development, the team was in constant communication with the client via email and Zoom calls.
  3. The client received daily replies to the mail with links to their profile in order to monitor and respond in time.
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RESULT

RESULT (during the year)

  1. A $500K deal was closed.
  2. 10 NDAs were signed, as the first step in the sale process. When one of them will be closed, with a 10% conversion rate it returns 5-7X Net ROI.
  3. The number of people interested in meetings has significantly increased. For five months there were 91 scheduled meetings.
  4. The client received a large flow of customers who are interested in his product and more traffic on his page.
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    SAAS FOUNDERSHeadquarters
    Helping IT Founders to generate
    a consistent flow of sales opportunities
    using LinkedIn
    OUR LOCATIONSWhere to find us?
    https://saasfounders.net/wp-content/uploads/2024/03/World-Map-PNG-Image-FileNEw.png
    Kyiv, Ukraine (UA)
    Lisbon, Portugal (PT)
    Warsawa, Poland (PL)
    Berlin, Germany (DE)
    London, United Kingdom (UK)
    Washington, United States of America (USA)
    Ottawa, Canada (CA)
    Work time
    Monday - Friday
    8:00-18:00 CET
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