At the end of summer 2022, we received a request from Turumburum who was being represented by the CMO at the UX/UI and CRO agency in Ukraine.
So Turumburum’s main expertise is:
- increase conversion and reduce bounce rate with the help of UX/UI changes
- refresh the design and bring it in line with competitors
- create a brand-new online store design
- conduct a UX audit and find all the problems on your site.
- Activate a new LeadGen channel
- Coach the team’s new lead-gen process methodology
- Prepare for a smooth and confident start on LinkedIn
- Get new contracts in the UK, AU, and CAN markets
- Lack of skills and tools to find potential clients and partners on LinkedIn
- Need for consistent lead acquisition
- Rearranging marketing strategy: their in-house team lacked the resources to do it effectively.
Prepared a step-by-step plan of specific actions and tools for the agency based on our own methodology.
• Opened access to personal cabinet:
- implementation program modules,
- templates, tutorials, and guides to action
- and trained a team with a mentor.
• Create a lead gen process from scratch.
• Provide, implement, and support a lead- gen methodology.
- We defined the target audience.
- Optimized the LinkedIn page.
- Created a script for interaction with potential clients.
- Prepared a content plan with warm-up materials for the target audience.
- Compiled and presented a case study (a story of how a company helped its client solve a problem).
- We established contact with the target audience.
- Created a professional and competent image in their niche with useful content.
- Created message scripts.
- Created a first qualification meeting script.
- Started scheduling and conducting meetings with potential clients.
- We developed a chain of 12 niche-focused warming emails (a personalized sequence of emails with industry news, surveys, and discussions).
- Set up a mailing list.
- Started building trust with leads.
- 51 meetings were held in 8 months
- The total number of closed deals is 6 (4 – with partners, 2 – with clients).
- The total number of leads generated contact list was 4,306, with a response conversion rate of 29%.
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Our priorities have always remained the same: to help companies maximize their marketing ROI, accelerate customer growth, and gain a lasting competitive edge in their industries. Our background in financial mathematics and digital marketing, give us an analytical and quantitative approach to do just that.